When Surface was introduced by Microsoft several weeks ago, it generated great uncertainty about the potential cost the tablet would have to the end consumer. Rumors were swift, and even its price was speculated with prices ranging between $599 and $1,000.
Other “less pessimists”, taking into account the words of Steve Ballmer during that time, put a price much closer to $300. Very similar to other ARM tablets available in the market.
Today, just over two months from the official launch comes new strong rumors, this time, much more optimistic for consumers, for now the talk is about a price that would be just below $200.
If this information is confirmed (although we will have to wait some time yet), Microsoft would be sacrificing some of their profits, and even if they do not know yet the exact product manufacturing costs, the company could be losing money on every sale. All this as part of the strategy to compete directly with the newly introduced Google Nexus 7 and Fire Amazon Kindle.
From my point of view, to prove this, Microsoft’s strategy is not far-fetched, they have a product that, at least initially, looks pretty good, with excellent performance and sophisticated design that, at that price, would sell like hotcakes. What almost surely would mark a very successful debut for Windows 8 RT and the front door entrance of Microsoft into the world of tablets.
Also, it has drawn much attention to the level of integration one can have with Windows 8, being present on desktops and tablets, together with the release of Windows Phone 8 in a new line of smartphones. From the point that Windows is the most widely used operating system, many consumers may opt for Surface, beyond price, for reasons of convenience. Since we can enjoy a complete experience, something similar to what Apple has achieved with their products. Ultimately, the price of Surface will impact directly on the success of Microsoft in the coming months, so it will have to think very well its decisions. Meanwhile, we have to wait until October 26, to have a clearer idea of what might happen.